An outdoor banner stand is a visual marketing tool that businesses of all sizes use. You can see them in trade shows, business conferences, and outside retail stores. This marketing tool is very popular because it’s easy and quick to set up. The leading sellers of banner stands offer free protective carry bags for packaging these banners. Business owners can easily transport their custom banners from one outdoor event to another.
The banners have sturdy, long-lasting frames. High-quality spring roller mechanisms typically support these frames. The display section of these banners is made of Polypropylene – a highly durable and cost-effective material. Polypropylene also has light-blocking features. Brand artwork on Polypropylene banners always gets the best resolution.
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Why Outdoor Marketing is So Important
Outdoor marketing is vital for brands because it’s a proven tactic of reaching out to wide audiences. Even in today’s ultra-digital world, outdoor marketing tools give small-scale, local companies the best exposure. Companies invest in outdoor marketing campaigns because –
- Visibility: Online advertising is frustrating as most consumers use ad-blockers. On the other hand, a well-designed banner stand is impossible to ignore. Do you want a local audience to know about your brand? Strategically place your branded banner stand in a busy location (e.g., outside a mall or a stadium). It will pick up thousands of impressions almost instantly.
- Consumer-Friendly: Unlike invasive digital ads, outdoor advertising tools like custom banners are more consumer-friendly.
- Boosts other Advertising Campaigns: Is your business website not receiving too much traffic? Placing a banner that features your company website’s URL at a busy location will help. A well-designed outdoor banner stand can boost your other marketing campaigns.
- Brand Building: Outdoor marketing tools are highly effective in building brand images in local communities. Local shoppers can’t “block or “ignore” these outdoor ads.
These are the reasons why well-located and good-looking outdoor banners are so popular. But, why a custom banner stand and not some other marketing tool? Here are the main advantages that an outdoor banner stand offers –
- Low Cost: Polypropylene banners are famous for their cost-effectiveness. Companies can order hundreds of these banners without spending too much. Digital printing is also cheaper and more efficient. You can print sophisticated artwork and design on your outdoor banners for very low costs.
- Long-Term Investment: A Polypropylene banner will last for years without experiencing much wear and tear. Polypropylene is UV-resistant. Hence, it can sit outdoors for years without being damaged by the sun’s harsh UV rays. When you buy a Polypropylene banner stand, you can expect to use it for outdoor marketing for 10-12 years. This material can also endure prolonged and regular exposure to heavy rain. Being a waterproof material, polypropylene doesn’t lose its shine due to moisture damage.
- Beat the Pollution: Pollution can wear down paper or cloth banners quickly. But, Polypropylene banners don’t lose their quality even when they are exposed to excessive pollution. Their colors don’t fade. A quick wipe instantly restores the shine of these banners.
Outdoor marketing with a high-quality polypropylene banner stand is very easy!