Here’s our guide to practical marketing strategies that can help small businesses achieve their promotional goals in 2022.
- Virtual conferences
2020 changed the world forever. The odd online encounters ceased being extraordinary and became commonplace. Marketers have taken those shifts and established new ways for organizations to reach global audiences.
A virtual event may be as basic as a live stream or a webinar or as complicated as a conference attended by thousands of people, which you’ve definitely seen at least a few in the recent year. The fact that these technologies are replacing real-world events is most likely the cause for the new umbrella term’ virtual event.’ Whatever you name them, they’re here to stay, and their presence in our collective awareness will definitely expand.
- Artificial intelligence with a personal touch
Over time, artificial intelligence has progressed, and it will continue to dominate in 2022. It is now regarded as a fantastic opportunity for business and state entities.
Artificial intelligence for marketing aims to comprehend consumer behavior, such as search trends and interactions. Chatbots are one example of marketing AI.
If your company gets a lot of consumer questions, you may start by creating a simple FAQ website. Integrating those queries into your messaging service, such as your Facebook page, would be the next step. Many small companies can’t afford a full-fledged AI-powered chatbot, but if you’re consistently communicating with consumers in predictable ways, it could be worth considering.
- Automated advertising
Do you invest a lot of money in advertising? The same AI developments are assisting individuals in managing their ad budget.
Using AI to automate ad purchasing so you can target more particular groups is something that will continue to gain popularity in 2022. For instance, real-time bidding represents a form of programmatic ad buying. Using bots or customized programs to automate your processes will help you become much more productive and faster, resulting in more conversions and cheaper client acquisition expenses.
Although artificial intelligence and programming will be a new Marketing trend in 2022, the truth is that brand customization will always be the most important factor.
You must customize your marketing in 2022 if you want to stand out. This includes tailored information, goods, emails, and other forms of communication.
According to statistics, 63 percent of customers find generic advertising blitzes extremely annoying. Increase your sales by individualizing your content and providing a genuine experience.
- Video Promotion
By 2022, video marketing will have grown at an exponential rate. According to projections, it will become even more essential in the next 5 or 10 years. Many organizations have achieved much greater conversion rates as a result of video marketing efforts.
Video is an important consideration when setting marketing budgets. Consumers agree that seeing product videos provides them more confidence when making online purchases (52%). Customers may learn about a product or service in the simplest and clearest way possible by watching a video.
When compared to text, a video-based site is 50 times more likely (50 times!) to create organic search results. Video content is not only appealing to viewers, but it also boosts the SEO of pages that feature videos.
The benefit of video material is that it is simple to reformat for various platforms. Information from a video, for example, can be transcribed and utilized as blog material. Adapt and distribute the video on different platforms like Facebook, Instagram TV, or even Instagram Reels or TikTok by cutting off little pieces. Another option is to make a podcast episode out of the audio from that video.
Examine your rivals, especially those that are comparable in size to you. If you see any video in their marketing, take note: you’ll need to start using video merely to stay competitive. If they don’t have a video, that’s excellent; this may be your chance.
Your initial videos may be a relevant debate with a team specialist, incorporated in your blogs. You can do it with a phone — as long as you and your company appear professional, customers will forgive poorly produced video, which is becoming increasingly common. In summary, a poorly made video is preferable to none at all.
- Influencer Marketing
Influencer marketing isn’t a fad or a gimmick.
The success of influencer marketing may be attributed to three factors: trust, naturalness, and personalization. Consumers place far more faith in the opinions of influencers on a brand or product than they do in the brands themselves. The trend is evident, with 58 percent of customers purchasing a new product as a result of an influencer’s suggestion in the previous six months.
Artificial intelligence will impact influencer marketing as well. Every year, artificial intelligence (AI) makes it simpler to select the proper influencers to collaborate with by finding individuals who have more engagement, fewer false followers, and a higher chance of delivering a good return on investment (ROI).
If your target market consumes influencer material on social media, you might want to explore collaborating with an influencer. You’ll still need to pitch a campaign with a deadline and decide if you want to focus on micro or macro-influencers.
- Messages sent via social media applications
Companies are increasingly interacting with their clients through social media platforms. Every month, Facebook Messenger records an average of 10 billion communications between consumers and businesses.
These figures demonstrate the widespread use of social messaging apps. Marketing your company’s products and services where your potential clients are located makes perfect sense.
You may deliver customized messages to your customers using social media platforms. It will also allow your clients to communicate with you in a natural and direct manner through a medium with which they are already familiar.
Customers that use live chat are more likely to return to a company’s website. This approach aims to foster relationships, effectively transmit information, enhance sales, locate prospective clients, and give real-time support and help.
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- Voice search and smart speakers
By 2022, voice searches will account for half of all searches, and this trend is expected to continue.
Voice search is becoming increasingly important in providing individuals with all of the information they require. Many businesses have already included voice search within their digital marketing plans. This focuses on content strategy and SEO efforts in particular. It is so necessary to consider the portions that will be spoken rather than written. Bear in mind the importance of adopting a conversational tone, focus on gaining featured snippets on Google, and instead of typing, think about terms that people will be talking about.
- Make sales via social media
Another Digital Marketing trend for 2022 is the merging of e-Commerce with social networks. Platforms like Instagram, Facebook, and Pinterest are focusing on allowing users to buy from publishers via tags, allowing them to complete the transaction without leaving the app.
It’s a fresh take on social networking, making it not just a place to get leads but also a place to convert them.
If you’re aware your target market is on social media and you have things that can be sold online, you should investigate what options are available so you can cut out the middle man.